The Partnership
For over 12 months, Capture House has been proud to support Avant, a leader in compact machinery, with a full range of content creation. Building on several years of previous ad-hoc collaborations, we’ve worked closely with Avant to provide tailored visual content that highlights their diverse machinery and its applications across industries including forestry, equestrian, ground maintenance, fencing, and farming. This partnership has enabled us to help Avant present their products in a way that resonates with UK audiences while maintaining their global brand identity.
Content Creation
Our collaboration with Avant has covered a broad spectrum of creative work, from product and commercial photography to video production. We’ve provided high-quality photography for their products and UK team, as well as video content that showcases their machinery in action across various locations. Notably, we’ve captured the versatility of Avant’s machinery through social proof videos, travelling across the UK to film real-world applications on-site, and an entire brand video that encapsulates the brand’s identity.
Highlighting Avant's Versatility
Each project has focused on demonstrating the wide-reaching capabilities of Avant’s machines. From forestry work to equestrian grounds maintenance, our imagery emphasises how Avant’s machinery stands up to tough, real-world challenges. The combination of commercial, product, and lifestyle photography has allowed us to tell the story of Avant’s machinery in action, showcasing their flexibility across various industries.
Some notable shoot locations have included Norwich Football Stadium, where Avant’s sponsorship of the team provided a perfect backdrop for showcasing their machinery in a lively setting. We’ve also shot at iconic locations such as Tower Bridge, St Andrews Golf Course, Hickstead, and more. These shoots are designed to highlight the power and versatility of Avant’s products while appealing to a wide range of industries and UK audiences.
Execution and Impact
Our approach to content creation always starts with understanding the client’s goals. For Avant, this meant creating visual content that remained consistent with their global brand while tailoring it to speak directly to UK audiences. To ensure the content was aligned with Avant’s global image, we collaborated closely with Henna from Avant’s headquarters in Finland, blending insights from the team in Finland with visuals that were relevant to the UK market.
Through a mix of staged commercial photography, candid shots, and drone videography for aerial perspectives, we captured Avant’s products in engaging ways. This content has helped showcase their machinery’s capabilities and has been used across various digital platforms to engage with potential customers.
Key Highlights
Olympian Kevin McNab’s Equestrian Facility: Highlighting Avant’s role in supporting elite athletes, showcasing the machinery's use in the equestrian sector.
Tower Bridge: Filming Avant’s custom-designed, tank-tracked machine for the Queen’s Jubilee at this iconic location highlighted the brand’s innovation and engineering excellence.
These shoots demonstrate Avant’s ability to adapt to diverse environments and industries, showing their machines in action in real-world settings.
Brand-Wide Deliverables
The content produced throughout this collaboration has been integral in telling Avant’s brand story. We provided a brand video that brings together footage from various shoots, offering a cohesive narrative about the brand’s products and versatility. This video has been used across Avant’s website, social media platforms, and other digital channels to engage customers and prospects.
Conclusion
At Capture House, we’re committed to helping brands like Avant create strong connections with their audiences through powerful visual content. Whether you're in the machinery, construction, or any other industry, we can help you tell your brand’s story in a way that resonates.
If you’re looking for high-quality commercial photography and videography that highlights your brand’s strengths and capabilities, get in touch with Capture House today to start your next project.
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