In collaboration with Leo Burnett, Capture House partnered up with Kelloggs to
market their world renowned cereal in a Product Photography Shoot. Incorporating Professional Photography to construct the perfect advertisement.
Beginning Preparations
From sourcing a hand model to using advanced techniques like image stitching, here’s a look at how we brought it all together to deliver high-quality product shots with a fast turnaround time. The client's brief was clear: highlight the texture and freshness of the product, with special attention to the packaging. With our studio set up and ready to go, we brought in our two photographers Pat and Dom to begin preparations.
Immersing the Product
To add a natural, lifestyle element to the images, we knew a hand model was essential. After sourcing a hand model that fit the brand's aesthetic, we worked closely with the model to create the right movements and gestures that would bring the product to life. Every subtle detail—such as the position of the hand or the natural way it interacted with the product—was considered to give the images a human touch and immersive feel.
Capturing the Details
We utilised a macro lens to ensure every tiny detail of the cereal and packaging was crystal clear. This lens allowed us to capture the intricate textures of the cereal, while also keeping the packaging in sharp focus.
To achieve the highest resolution and ensure all elements of the product were in focus, we employed an image stitching technique. By taking multiple shots of the product at different focal points and stitching them together, we created a final image where every element was sharp, detailed, and perfectly composed. This was especially important for cereal, as we wanted the crunchiness and freshness of the product to pop through the screen.
Our team meticulously cleaned and dusted the cereal to ensure that every piece looked fresh, appetising, and camera-ready. This level of attention to detail is critical in creating images that resonate with consumers and meet the client’s high standards.
Efficient Workflow
One of the most impressive aspects of this project was the fast turnaround time. Thanks to our in-house setup, skilled photographers, and an organised workflow, we were able to complete the shoot, edit the images, and deliver the final assets to the client in record time. The client was thrilled with both the speed and the quality of the images.
The Finished Product
Kelloggs Product Photography is about more than just pointing a camera—it’s about capturing the essence of a product and presenting it in a way that connects with the consumer. From sourcing the right hand model to using macro lenses and image stitching for sharpness, every step of the process in Capture House was designed to achieve the perfect shot. The collaboration between our photographers, the client, and the hand model resulted in stunning visuals that exceeded expectations.
We’re proud to have delivered exceptional images on a tight deadline, all while maintaining the highest level of quality. Whether it’s cereal or another product, we believe that the magic is in the details—and the Capture House team is always ready to bring that magic to life. Convinced Capture House is right for you? All it takes is one call.
What Are the Key Features of GoDaddy Website Design?
GoDaddy Website Design Services offer a user-friendly platform with customizable templates, e-commerce capabilities, and SEO tools. It ensures responsive designs, integration with social media, and secure hosting. GoDaddy Website Design Services provide seamless support and flexibility for creating professional websites. Qdexi Technology, a leading digital agency, enhances these services with expert website development solutions.