Having a great product or service isn’t enough if people can’t find you online, you’re missing out on potential customers. SEO otherwise known as Search Engine Optimisation helps businesses improve their visibility, attract high-value clients, and stay ahead of the competition. Here’s how you can boost your rankings and bring in more leads.
Optimise Your Website for Search
Your website is often the first impression potential clients have of your business. If it’s slow or difficult to navigate, they’ll leave, and Google will penalise you. Make sure your website is responsive, mobile-friendly, and easy to use. Also make sure to ensure it’s optimised with the right keywords and has a user-friendly layout.
"53% of mobile users leave a site that takes longer than three seconds to load" - (Google)
Target the Right Keywords
Using the right keywords is essential for attracting the right audience. Generic terms won’t get you noticed, and 90.63% of web pages get zero organic traffic. Focus on high-intent keywords that directly relate to your business.
For example, instead of just using “photography,” use phrases like “Corporate Event Photography in London with the brand you collaborated with” to target customers looking for your specific service. This also gives the bonus affect of leveraging big names in the industry to attract similar business's if your a B2B organisation.
Create High-Quality, Evergreen Content
Content that solves problems for your customers will help you rank higher. According to HubSpot, Businesses that blog regularly see 55% more website visitors. So focus on creating content that’s valuable and evergreen, like how-to guides, case studies, or videos that continue to generate traffic long-term. People love content that provides a solution to a significant problem.
Leverage Image & Video SEO
Visual content is key, but search engines can’t “see” images and videos without optimising them. Therefore, always use descriptive filenames and alt text for images so search engines can understand them. For videos, optimise titles, tags, and descriptions to help improve your rankings. This is crucial in driving more traffic to your site and services.
Build High-Quality Backlinks
Backlinks from reputable sites are a signal of trust to search engines. To build backlinks, consider guest blogging, getting featured in online publications, and partnering with other brands to request mentions or links. The more credible backlinks you have, the better your ranking and overall turnout.
"91% of top-ranking pages have at least one external backlink" - (Backlinko)
Use Local SEO to Attract Clients Near You
If you run a local business, optimising for local SEO is essential. Make sure your Google My Business profile is accurate and up to date, and use local keywords such as “Best Videographers in Manchester” to create intrigue and target customers near you. Encourage reviews as well, as they help boost your local rankings and credibility.
Track, Measure & Adjust Your SEO Strategy
SEO isn’t a one-time task; it’s an ongoing process and helps the long term growth of your company. Use tools like Google Analytics to track which keywords are bringing in the most traffic, how users are interacting with your site, and which pages are performing best. Use this data to continuously refine your strategy and improve your rankings over time.
Final Thoughts
SEO is essential for businesses of all sizes. By optimising your website, creating valuable content, and building backlinks, you can increase your visibility and attract more high-value clients and a wider audience. Whether you're in commercial, corporate, finance, hospitality, or professional services, SEO can help your business grow.
At Capture House, we understand the impact of high-quality content and strong SEO. If you need expert photography, video production, or branding visuals to power your organisations growth then we’re here to help.